Arava Spirit

Arava Spirit was established in 2009 by the second generation of the pioneers of the Arava. Its goal is to develop and strengthen the settlement in the Central Arava. We designed a logo and visual language that emphasize their top values. In addition, we designed a website that brings together the different programs and activities of the association. The shape of the logo takes inspiration from the pod shape of the Acacia tortilis tree pods, typical of the Arava region and symbolizes the source of life and roots.